Looking ahead to 2016

Storytelling is the oldest form of entertainment there is. From campfires and pictograms-the Lascaux cave paintings may be as much as twenty thousand years old- to tribal songs & epic ballads passed down from generation to generation, it is one of the most fundamental ways humans have of making sense of the world.

Technology has moved this to a different format in an online world. The rules are different, techniques have evolved and distribution is moving at a tangent to anything we have experienced before. Yet the basic tenets of story-telling are the same and we’re thrilled that we got a chance to craft some engaging digital stories in 2015.

Here are a few key points in our journey last year.

#SocialMedia

With the constant rise in the number of social media platforms, not exploring each one of them would be ridiculous for a digital marketing agency. This year we dug deeper into new channels coming to the fore like Instagram & Snapchat and also worked on a few new ones like Polyvore & Pagalguy.

FLAME University

Increased the digital reach on channels like Facebook, Instagram & Twitter. Also explored new channels like LinkedIn & Pagalguy to connect & engage effectively with past, current & prospective students.

R Kumar Opticians

Was awarded Ahmedabad’s most engaging brand page on Facebook. We’re targeting to achieve something similar to their Instagram page as well.

Vibrant Gujarat 2015

Played a key role in strategizing & handling the spends for promotional activities across digital channels.

#WebDesign

On the web development front, we got a chance to work on several exciting briefs where we were able to deliver a quality user experience through responsive designs & efficient front-end development.

Bandhej

Handheld Bandhej to create a digital strategy which led to designing & developing their e-commerce store and helping them scale their online operations.
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Bloom

Developed a new website for Bloom Dekor with an integrated product catalog. This website was designed by our awesome neighbors at Ochre.
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ELAN Couture

Created a new e-commerce store for ELAN which empowered the Ahmedabad based boutique to cater to a worldwide demand for a contemporary version of traditional Indian fashion.
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Raychem RPG

Designed & developed a new website for the Indian conglomerate for better brand visibility & building new vendor partnerships for their solar inverters division.

#SpecialProjects

This year, we also partnered with Ogilvy & Mather UK & became an approved vendor for #ogilvychange. We’re looking forward to some exciting opportunities for collaboration there.

What is the New Year other than a strong symbol for hope, renewal, and celebration? We’re imbibing all 3 as we herald 2016 and all the exciting things we are to achieve this year. I can’t wait.

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