SEO Services, Social Media, Website Development

Leveraging digital marketing to build a global scale heavy machinery business

Leveraging digital marketing to build a global scale heavy machinery business

Hexco, a relatively new, global provider of construction machinery solutions, aimed to expand its market presence across key markets and improve product discovery . Despite having a robust backend ops & supply chain, Hexco sought to scale reach to a broader global audience.

Objective:

  • Create a stream of content for product awareness
  • Increase brand awareness and organic reach
  • Generate organic product inquiries

40+

Markeitng qualified inquiries

12x

Increase in organic traffic

$2m +

Potential revenue pipeline

What we do
SEO
Social Media Marketing
Website Maintenance
Industry
Heavy Machinery
Platforms
Linkedin
Facebook
Instagram

Challenge

Hexco faced several challenges:

    • Targeting a niche market of construction industry professionals
    • Intense competition from established brands
    • Communicating the advanced features of their machinery effectively
What we did

What we didwe did

We partnered with Hexco to design a comprehensive digital marketing strategy, which included:

  1. Experimentation: Tested various channels, formats, audiences, and creatives
  2. Consolidation: Narrowed down successful strategies to develop an aggressive game plan.
  3. Linkedin & Whatsapp business strategy: Implemented granular tracking from organic impressions to conversions on LinkedIn, and utilized WhatsApp for direct and personalized customer engagement, facilitating daily creatives which enhances customer relationships.
  4. Review and Realignment: Continuously monitored and optimized campaigns to improve cost-per-lead and lead quality.May be an image of text that says "Your trusted partner for quality tested used equipment II GHEXCOGLOBAL HEXCO GLOBAL CAT 4248 FRONT FRONTLOADER LOADER STABILIZER LEGS TRACTOR BAcKHoE"

 

Results

Hexco saw significant improvements in lead generation and customer engagement:

  • Social media engagement increased by 50%, significantly enhancing brand recall.
  • Achieved 40+ buying intent conversations annually.
  • Experienced a 12x increase in organic traffic.
  • Generated over $126,000 in potential monthly revenue.

By implementing a structured and iterative approach, Hexco not only met but exceeded their growth targets, setting the stage for sustained market leadership in the construction machinery sector.

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